NorthStar was conceived and born in June 2009, as the first product of Magnasoft's products group. The founders of NorthStar, Bobbie Kalra, Shyam Ramamurthy and Kunal Ashar, wanted to create a product that would (a) help parents get peace of mind about their children on school buses and manage their time better, and (b) help school authorities run safer, more efficient and cheaper transport services for their children.
After a year and a half of development in stealth mode, NorthStar was launched to the public, and schools across India enthusiastically began adopting it as a part of their transportation offerings. Today, NorthStar is available in most of the top schools in cities across India, including in Delhi, Chandigarh, Mumbai, Pune, Bangalore, Hyderabad, Chennai, Nasik, Indore, Vishakapatnam and Nagpur, and in many more tier II cities across India.
Magnasoft is more than a decade old, and combines the power of GIS technology with extensive subject matter expertise to implement powerful spatial technology solutions that integrate seamlessly with the IT framework of organizations. From data capture and conversion, to application development, to Enterprise Integration and Photogrammetry, Magnasoft's expertise covers the complete terrain in spatial systems.
Magnasoft is mentored by Global Technology Ventures, a premier venture capital company.
We're at the 1st floor, 33/1 Lalbagh Road, opposite Tata Prerna Motors Showroom, Bangalore 560 027, Karnataka, India.
"We're always on the eight-ball as far as technology implementation goes, and that, coupled with our drive to develop leak-proof, high quality solutions, has seen us through to the top rung as far as the GIS solution industry is concerned."
Bobbie is the founder and one of the core promoters of Magnasoft and NorthStar. As the CEO, he provides vision and strategy for the growth of Magnasoft and is responsible for the company's overall performance. Since inception, he has supported the company in various capacities. In his last position as Vice President - Sales; he was responsible for developing and managing the company's sales operations in 4 continents.
Prior to Magnasoft, Bobbie founded St. Mark's CADD Services and established high quality and dependable AM/FM/GIS services on the global delivery model for several international groups in the energy, water and government sectors.
"Success in today's marketplace isn't about following proven business models to capture market share. It is about creating technology enablers to change the rules of the game!"
Shyam is currently the Head of Engineering for the Integrated Consumer Experiences Division (ICE) at Yahoo SDC. He is responsible for several Tier-1 global Properties of Yahoo - The Toolbar with 100 million + installs, my.yahoo.com the #1 portal in the personalizable start page (PSP) segment with 20 million+ users and global applications for the yahoo front page the biggest destination on internet.
He also led Yahoo Hotjobs engineering for over a year during which his team took the #3 recruitment portal in the US to the #2 position. Over the years, Shyam has built and high-performance teams and has delivered several 1.0 enterprise products at startups and large MNCs in the US and India such as Quark, Cygent, Oracle and Motorola. Shyam has a degree in electrical engineering and his experience spans designing industrial robotics and automation systems to n-tier enterprise and internet applications.
Kunal heads NorthStar, and contributes to the technical and delivery architecture of solutions, applications and products at Magnasoft. He also heads the Product Development Division at Magnasoft.
He has 15 years of experience architecting enterprise-class systems and products, and building and managing teams that deliver products, solutions and services in SOA, BPM, CORBA, J2EE, e-commerce, internet based development, Web Services, Color Management, Image Processing, Financial Systems (Point Of Sale), Credit Card verification systems and Card Printer driver software.
Kunal spent nearly a decade building some of the world's most complex and most comprehensive products, systems and solutions, along with their teams and people, for some of the world's largest companies, including several Fortune 500 companies worldwide.
Kunal joined Magnasoft from GloMantra Services, where he was the Head of Technology and Architecture. He has professional experience of working with such organisations like TIBCO, HCL, Datacard and Hindustan Aeronautics Limited, having built and managed teams of people ranging from 5 to 50.